girl with plane in her hand
Hi there!

This is Lily, a product designer with engineering background, currently based in Singapore.

During the past 8 years, I've been immersed in e-commerce environment, working under the Designer title, but as a mixed role of researcher, designer and product manager.

I try my best to deliver smooth user experience to users across the world (Mainland China - Russia - Europe - Middle East - South East Asia).

When I'm not working, I help with some open source projects on GitHub.

My Journey

Mainland China



Middle East



South East Asia


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My Principles

For me, design is about problem solving, saving cost and helping people. And everything we can imagine is possible when we have clearly defined goals, strong design, strategy and assemble a talented team.

  • People are the biggest value
  • Good communication leads to success
  • Flexibility makes good cooperation
  • Do our best, then trade off
  • My Projects
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    Me Page Revamp

    In this whole revamp of Shopee My Profile Page, we communicated across many stakeholders with business data analysis and user experience data measurement, and finally reached an agreement and got our new design approved by the higher managements successfully.

    Tracking Management System

    Tracking Management System is a centralized platform to create, test and monitor traffic data for 65+ products.

    I work with a data PM to redesign the platform as part of the Common Traffic Revamp project.

    Chatbot UX Enhancement

    Shopee Chatbot is an assistant bot in the Shopee e-commerce app, to answer users’ questions before they decide to access the live agent service.

    In this project we reviewed the UX of a core task bot and raised solution rate by 3.71%.

    Joybuy Whole Revamp

    Joybuy is an overseas e-commerce platform under JD.COM. This is a full revamp that covers the core shopping flow, I will elaborate two parts:

    • Homepage
    • Payment